Tourism Australia arrived
at conclusive figures about Chinese visitor spending which is projected to hit
A $13 bilion by 2020 . these figures were reveled in cairns at the Australian
tourism exchange
That huge sum
represents an increase of nearly 50 percent on the previous estimate Australia is
attributing like a paltry A$9 billion . Tourism Australia is attributing the
spike to the rapid rise of a new breed of young and independent Chinese traveler
placing Australia at the top of their travel wish list and tourism Australia managing
director john o Sullivan said that Australian tourism was reaping the benefits
of a clearly focused china tourism plan targeting that demographic . he felt that Chinese arrivals are at record
levels id great but our strategy in much more than a numbers game . the Chinese
visitor they’re going agter is a more confident independent minded traveler wishing
to travel further and immerse themselves more deeply in the many rich and
varied experiences available across our country . he also added that from the
latest available immigration data definitely shows a big free independent traveler
visas exactly the lucrative market that are being actively targeted . o’sulivan
added that the china tourism law introduced in October last year would actually
prove to be a positive factor in the long term – not detrimental to Chinese inbound
tourism like some fear . positive signs of a change in the visitor mix from
china is being seen a shift to a more independent higher spending Chinese visitor
enjoying higher quality visitor experiences. source by TAAN
