Tourists making repeat visits to Nepal in 2009 made up almost half of the total arrivals giving credence to the travel trade’s advertising slogan “Naturally Nepal — Once Is Not Enough”. According to the Nepal Tourism Board (NTB), among the 509,956 tourists who visited Nepal last year, 158,153 were making their second visit, 7,858 were here for the third time, 7,426 for the fourth and 18,256 for the fifth or more times. Tourists visiting the country for the first time numbered 318,263. Although past records are not available, NTB officials and travel trade entrepreneurs said that the number of tourists making repeat visits had gone up. “This shows that tourists want to come to Nepal again and again, but negative publicity has forced them to think twice about their travel plans,” they said. Aditya Baral, senior director and spokesperson of the NTB, said it was encouraging that repeat visits to Nepal were increasing. “Repeat visits make the tourism sector sustainable in any ...